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Last updated: August 25, 2016

 

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SBE Chapter 48
SMPTE Rocky Mountain Section
Home Page

August 2016 Meeting Notice

Repack and ATSC 3.0 and the Next TV World

Date: 

Tuesday, August 30, 2016

Time: 

6:00pm to 7:30pm

Location: 

Rocky Mountain PBS – 1089 Bannock Street, Denver, CO 80204

Refreshments: 

Sandwiches, chips, sodas and cookies will be provided, donation suggested

Topic: 

Repack and ATSC 3.0 and the Next TV World

Presenter: 

Fred Baumgartner, Nautel


Synopsis:
As broadcast engineers, we are accustomed to technological advances, and know well that some fade to black, others grow with time, and every now and again something completely changes everything. On the one hand ATSC 3.0 is the natural progression to High Dynamic Range, 4K, High Frame Rate, Immersive Sound and Multimedia. On the other hand, ATSC 3.0 makes TV interactive and a participant in targeted advertising and viewer customization. With OFDM and the resultant single frequency network distribution, it can reach devices in buildings, venues, and transportation corridors that even FM radio cannot.

Repack dramatically reduces the available spectrum, so it is impossible to ignore that ASTC 3.0 offers bandwidth to the industry that is lost in the realignment. As a multimedia platform it is as much radio (and everything else media) as TV. To be fair, ATSC 3.0 might be a nothing, or it might be as much of a disruptive technology shift as the multichannel TV universe that now takes more than half of all viewers. Broadcast owners look at the $13B/yr. estimated revenue improvement that targeted advertising might bring to the industry. Stake holders seem to agree that unlike the DTV transition, this is a positive. I think it safe to say that no such wide ranging standard has remained on schedule as ATSC 3.0 has, and for good reason. Maybe, just maybe, this is one of those technologies that does change everything and addresses the losses of spectrum repack brings. In the end one cannot separate repack from ATSC 3.0, and one cannot overestimate the changes these will bring.

Tom Craig
SMPTE Rocky Mountain Section Chairman

Shane Toven, Chairman,
SBE Chapter 48

 

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